Researchers at the London School of Economics, led by Satoshi Kanazawa have come to the startling conclusion that good looks could mean greater intelligence.
In the findings based on the National Child Development Study in the UK, and the National Longitudinal Study of Adolescent Health in the USA, Kanazawa and his team make the point that physically attractive men and women have IQs 14 points above average.
The study followed 17,419 people in the UK and 35,000 Americans from their birth, and through their childhood to early adulthood they were tested on academic progress, intelligence and on appearance.
Through this study, Kanazawa and his research team negate the earlier belief that good looks meant less intelligence. He is very quick to state: "Our contention that beautiful people are more intelligent is purely scientific. It is not a prescription for how to treat or judge others."
And yet, the research does not answer a pivotal question.
What were the standards used to determine good looks and physical attractiveness?