A new report reveals that the theatre scene in London is going through a 'golden period', with some shows better attended than Premier League football games while collections at the box office are bigger than motion pictures.
"We believe this makes London the biggest theatre city in the world," said a report by the Society of London Theatre and the National Theatre.
More than 22 million people attended theatre performances in the city during the 2012-2013 season, an increase of 5.5 percent from a year earlier, the survey found.
London theatres also took Ł618.5 million ($1.05 billion, 780 million euro) at the box office in 2012-2013, more than the capital's cinemas.
"London theatre is widely held to be enjoying a golden period. Both artistically and at the box office, it is booming," said the report.
The West End, known for its popular musicals and plays, reported its tenth consecutive year of record box office takings.
Its blockbuster musicals include the Lion King, Les Miserables, Billy Elliot and War Horse.
Based on the available figures, West End theatre attendances outstrip New York's Broadway by 20 percent, the report said.
Both admissions and box office takings were up compared to the previous year, though the average ticket price decreased to Ł27.76.
The report noted the industry was subsidised both by the government and by people working for little or no pay.
The report found London has 110,000 theatre seats spread among 241 professional theatre spaces, over half of them not-for-profit.
It said the city could be the biggest theatrical employer in the world, engaging an estimated 3,141 performers at any one time.
Almost a quarter of holiday visitors to London go to the theatre, the report added.