The new trend seems to be gifting personalized goodies to loved ones for Valentine's Day. People are not only investing time and creativity to impress their loved one but are also ready to spend a lot to make them feel special and loved.
"Valentine's is the week of lovers and they leave no stone unturned to impress their bae (lover). People go for scrapbooks, love cards, t-shirts, explosion box and love jars to pamper their partners," said Radhika Aggarwal, co-founder, Go Grab Gifts (G3).
"Everyone wants to stand out from the crowd and there is no better way to show how much a person means to you than a unique personalized gift. In earlier days, we used to manually invest time and resources in personalizing gifts for our loved ones and now we are enabling people to impress their love in minutes," said Bipin Narang, co-founder and global CEO, Printvenue.
"In the last one year, our business has grown significantly as more customers are discovering the convenience, choice and quality," he said.
According to Narang, the current market size was close to $20 billion and around 5-10 percent of the total market is addressable to Printvenue.
Printvenue offers over 600 products to customize and thousands of design templates to choose from so that people can express love uniquely in as less as Rs.200.
"The joy of seeing your loved one appreciate the effort behind your personalized gift has to be experienced because the efforts put in personalizing goodies show how much a person means to you," Aggarwal said.