As the local mayor concludes that climate change means the trails ahead will be rocky, a modest ski area in the French Alps is ready to unbolt its chairlifts and rope off slopes.
Henri-Victor Tournier, the mayor of Biot, wants to clear cable towers from the 1,230-metre-high (4,000-foot) resort of Drouzin-le-Mont before the next elections in 2014 and convert the area to low-impact alpine activities.
"There are lots of things to do in the mountains without having cables hanging over our heads. People will come, I have no fear of that," he says.
Though Tournier foresees maintaining two draglifts "so youngsters can have fun," he wants to focus on cross-country skiing, snowshoeing, mountain biking and hiking to keep families coming into town.
It lies in the Corbier Pass near better-known ski areas like Morzine and Avoriaz which boast many more slopes and far more reliable snow conditions.
The question is one facing many medium-altitude ski resorts across Europe which have been losing money as spotty snow conditions cause tourists to book holidays elsewhere.
"Medium-altitute resorts will have no future in 10-15 years because of climate change," concluded local official Jean-Yves Moracchini, who supports the mayor's decision.
"The earlier an area transforms itself, the better off it will be," he added.
Drouzin-le-Mont opened in 1973, at a time when many mountain towns were prospecting for "white gold", with two chairlifts, four draglifts and 16 easy to moderately challenging runs.
But early this year, the current owner Michel Vivien decided to call it quits, given that the area was losing up to 150,000 euros ($184,000) per season.
"These areas are not profitable, it is better to close them intelligently," Moracchini says.
That is not the opinion of Jean Beslard, head of an association that claims to represent around 400 local owners of holiday homes and apartments.
"If the area shuts down, apartments will lose between a quarter and half of their value," Beslard estimates.
He has threatened to get the owners to register as local voters and oust Tournier in the next elections.
Real-estate developer Maurice Martin has said he is ready to take on the challenge as long as he can build around one hundred new housing units, which is not possible under current local zoning laws.
French tourism minister Sylvia Pinel said last week that she wanted to draw up a "renovation plan for tourist housing to restore the image of French (ski) areas" to make them more attractive as year-round destinations.
The plan would focus on medium-altitude resorts, Pinel said.
According to Laurent Reynaud, head of a French association that comprises 236 ski area operators, shutting down a resort is an "extremely rare" event.
One that did close, temporarily, is nearby Abondance, which initially decided to ditch alpine skiing in 2007.
US investors re-opened it two years later, but they pulled out with heavy losses in 2011, leaving the area in the hands of Biot.
With snowfall officially forecast to decline by 30-50 percent in the French Alps over the next 30 years, other ski areas will face similar choices.
Hiking appears to be an obvious fall-back option, along with activities like alpine slides and health spas.