About My Health Careers Internship MedBlogs Contact us
Medindia LOGIN REGISTER
Advertisement

Food Texture Impact Its Perceived Calorie Content

by Bidita Debnath on April 18, 2014 at 2:02 AM
Font : A-A+

 Food Texture Impact Its Perceived Calorie Content

Food is an intimately personal thing; we sometimes savor the tastes and despise others. But how does the way we eat and chew our food impact our overall consumption?

According to a new study in the Journal of Consumer Research, people perceive foods that are either hard or have a rough texture to have fewer calories.

Advertisement

"We studied the link between how a food feels in your mouth and the amount we eat, the types of food we choose, and how many calories we think we are consuming," write authors Dipayan Biswas, Courtney Szocs (both University of South Florida), Aradhna Krishna (University of Michigan), and Donald R. Lehmann (Columbia University).

In five laboratory studies, the researchers asked participants to sample foods that were hard, soft, rough, or smooth and then measured calorie estimations for the food. In one study, participants were asked to watch and evaluate a series of television ads.
Advertisement

While watching the ads, cups filled with bite-sized brownie bits were provided to the participants as tokens of appreciation for their time. Half of the participants were not asked anything about the brownies and the other half were asked a question about the calorie content of the brownies. Within each of these two groups, half of the participants received brownie bits that were soft and the other half received brownie bits that were hard.

When the participants were not made to focus on the calorie content, they consumed a higher volume of brownies when they were soft (vs. hard). In contrast, when made to focus on the calorie content, the participants consumed a higher volume of brownies when they were hard (vs. soft).

Brands interested in promoting the health benefits of their products can emphasize texture, as well as drawing attention to low-calorie foods. "Understanding how the texture of food can influence calorie perceptions, food choice, and consumption amount can help nudge consumers towards making healthier choices," the authors conclude.

Source: Eurekalert
Advertisement

Advertisement
News A-Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
News Category
What's New on Medindia
Link between Dietary Intake of Plant-based Essential Fatty Acids and Death Risk
Aspirin may be Harmful When Used for Preventing 1st Heart Attack, Stroke
Pregnancy Complications Elevated Among Symptomatic COVID-19 Women
View all

Medindia Newsletters Subscribe to our Free Newsletters!
Terms & Conditions and Privacy Policy.

More News on:
Low Calorie Diet Why Do We Eat - Nutrition Facts Diet Lifestyle and Heart Disease Lifestyle Modification: No Big Deal! Hunger Fullness and Weight Control Label Lingo on Food Items: Decoded Top Diet Foods that Make you Fat Top Food for Dieters Selenium - Natural Source Better than Supplements 

Recommended Reading
Is Restaurant Food Making Us Fat?
Ordering a meal at a restaurant often requires a "narrowing down" decision making process, ......
Your Food Review also Talks About Your Psychology
A research at Stanford University has revealed that food reviews do not only talk about food but ......
Jalebi: World's Most Fattening Food
One of the favorite sweets for Indians, jalebi has topped the list of fattening food items across .....
Experience Helps Restaurant Chefs and Managers Stick With Local Foods
Restaurant chefs and food purchasing managers who have bought local foods in the past are more ......
Hunger Fullness and Weight Control
An erratic way of eating or any metabolic disturbance in the hunger fullness signals is one of the m...
Label Lingo on Food Items: Decoded
Read on to become a “pro” in “label reading” and don’t get tricked by fancy promotions of food produ...
Lifestyle Modification: No Big Deal!
Simple and practically possible lifestyle changes can make a huge difference in improving our health...
Low Calorie Diet
Low calorie meals or diet include foods that are high on nutritional content and yet have fewer calo...
Selenium - Natural Source Better than Supplements
Selenium is a powerful anti-oxidant that prevents cell damage and helps in thyroid hormone productio...
Top Diet Foods that Make you Fat
Every nutrition fad comes with its share of diet foods. While they seem healthy, many diet foods pro...
Top Food for Dieters
A diet food contains protein, fiber and good fats, which help in weight management. Diet foods if co...
Why Do We Eat - Nutrition Facts
The importance of eating food and the physiological, psychological and social functions of food....

Disclaimer - All information and content on this site are for information and educational purposes only. The information should not be used for either diagnosis or treatment or both for any health related problem or disease. Always seek the advice of a qualified physician for medical diagnosis and treatment. Full Disclaimer

© All Rights Reserved 1997 - 2021

This site uses cookies to deliver our services. By using our site, you acknowledge that you have read and understand our Cookie Policy, Privacy Policy, and our Terms of Use