Filipinos Out-drink Their Southeast Asian Counterparts: Survey

by VR Sreeraman on Nov 5 2007 7:37 PM

Alcohol consumption in the Philippines is on the rise and affluent Filipinos out-drink their Southeast Asian counterparts, according to a new survey released Monday.

Market research firm Synovate polled wealthy respondents in 11 countries in the Asia-Pacific on their consumption of brandy, cognac, whisky, wine, champagne, and beer.

"We discovered that overall consumption levels of alcohol among affluent Filipinos have risen steadily in the country by four percent since last year," it said.

"Rising alcohol consumption levels would both indicate that more affluent Filipinos have higher levels of disposable income and more social time on their hands to indulge themselves over drinks," Synovate's Carole Sarthou said.

The firm said a higher percentage of affluent Filipinos consumed alcohol (37 percent) than in other countries such as Thailand (34 percent), Singapore (32 percent), Malaysia (28 percent) and Indonesia (eight percent).

Locally brewed beer was the first choice of 30 percent of wealthy Filipinos.