The health regulator informed that there is a proposal to end all flavoured electronic nicotine delivery system (ENDS) products like electronic cigarettes, except tobacco, mint and menthol-flavoured products.
According to the Centers for Disease Control and Prevention, a total of 3.6 million middle and high school students reported using e-cigarettes last year.
"With these concerns in mind, today, we're advancing our policies aimed at preventing youth access to, and appeal of, flavoured e-cigarettes and cigars."
The new proposed policy also subjects all manufacturers and retailers to FDA enforcement for selling certain flavoured ENDS products without authorization.
The FDA had previously threatened to ban most flavoured e-cigarettes in 2017 but did not take any enforcement moves.
However, with the new policy, FDA intends to prioritize its enforcement to focus on protecting youth from becoming addicted to nicotine.
It believes, at the same time, "that ENDS products still hold promise to help transition currently addicted adult smokers to potentially less harmful sources of nicotine", Gottlieb said.
The health regulator also proposed pre-market applications for all flavoured e-cigarette products that continue to be sold by August 8, 2021.
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