Cosmetics giants Estee Lauder and Maybelline are adding Asian faces to their brands in a bid to appeal to the fastest-growing market in the world.
According to fashion blog Fashionologie, Liu Wen, 22, is the new face of Estee Lauder and the company's first Asian model.
Facial Beauty Different for Brazilians and North Americans
The ideal of facial beauty and harmony differ depending on geographic location.
Advertisement
"China is our fastest-growing market," the New York Daily News quoted Estee Lauder's global brand president, Jane Hertzmark Hudis, as telling W magazine.
"What better way to honour that than to hire a native of the country?" she said.
Wen, who is 5'10, was also the first Asian face to walk the runway for lingerie giant Victoria's Secret in 2009.
Shu Pei Qin joins "Crouching Tiger, Hidden Dragon" star Zhang Ziyi as Maybelline's newest Asian face.
Source: ANI
Wen, who is 5'10, was also the first Asian face to walk the runway for lingerie giant Victoria's Secret in 2009.
Shu Pei Qin joins "Crouching Tiger, Hidden Dragon" star Zhang Ziyi as Maybelline's newest Asian face.
Source: ANI
Italy Pioneers in Presenting a Different Beauty Queen
Italy has the honor of breaking the mold in presenting to the world an amply-figured woman weighing 170 kilos [375 pounds] as the new beauty queen.
Advertisement
 Beauty Seems to Be a Costly Proposition in Pak!Beauty, it seems is set to come at a higher price in Pakistan, after a law maker has imposed a 100 percent tax on beauty parlours . | Advertisement
|
Advertisement
Recommended Reading
Latest General Health News
In India, youth must be aware of the diseases linked to cigarette smoking and tobacco consumption, causing a form of healthcare emergency.
Direct coastal access may represent a viable route to public health promotion, but the relationships of coastal living are not strongest among lower-income groups.
New research by Tinnitus UK has found that over four million gardeners are putting their hearing capacity at risk this summer without using safety protection.
Mucus plugs could be targeted to help reduce fatalities from chronic obstructive pulmonary disease.
The development of reliable curative therapies for multiple sclerosis could significantly reduce the economic burden of the disease on patients and wider society.