EEG readings can predict a movie's success better than surveys, reveals a new study.
Authors Maarten A. S. Boksem and Ale Smidts of Erasmus University wrote that several decades of research have shown that many important mental processes occur below the surface of consciousness, leaving people very limited in their ability to predict their own future behavior.
To Test the Effects of Drugs Scientists Develop Worm EEG
A device which records the brain activity of worms to help test the effects of drugs was developed by scientists from the University of Southampton.
Advertisement
They added that this study suggests that neuroimaging technologies such as EEG machines can reveal information that is not obtainable through conventional marketing surveys.
The study found that the EEG readings were notably more accurate than the participants' conscious statements in predicting which film the participant would actually choose.
![EEG Test to Help Understand and Treat Schizophrenia: Study]( "EEG Test to Help Understand and Treat Schizophrenia: Study")
An EEG test to study and treat schizophrenia has been validated by University of California, San Diego School of Medicine scientists.
This study has shown that compared to traditional surveys, EEG machines capture more accurate and complete information regarding what the consumer will actually do. EEG tests are relatively cheap, and even a modest increase in ability to predict consumer choice is likely to be of immeasurable value to marketers, concluded the authors.
The study appears in the Journal of Marketing Research.
Source: ANI
EEG Test to Help Understand and Treat Schizophrenia: Study
An EEG test to study and treat schizophrenia has been validated by University of California, San Diego School of Medicine scientists.
Advertisement
This study has shown that compared to traditional surveys, EEG machines capture more accurate and complete information regarding what the consumer will actually do. EEG tests are relatively cheap, and even a modest increase in ability to predict consumer choice is likely to be of immeasurable value to marketers, concluded the authors.
The study appears in the Journal of Marketing Research.
Source: ANI
Research Explores Effect of Repeated-Pulse Transcranial Magnetic Stimulation at the Guangming Point on EEGs
Scientists are studying the effect of various brain stimulation techniques in healthy people.
Advertisement
 Study Sheds Light on Analysis of Brain Activities With EEG SignalsThe electrical activity of the brain generated by scalp surface is measured by a test called electroencephalography. | Advertisement
|
Advertisement
Recommended Reading
Latest Research News
How many people in the UK have misophonia? In a representative sample study, most people had at least some irritation upon hearing trigger sounds.
Routine eye-checkups and mass screenings enable early diagnosis and treatment of glaucoma. Late-stage glaucoma diagnosis leads to blindness.
Brain plasticity following blindness leads to superior ability in sensing signals from the heart, which has implications for bodily awareness and emotional processing.
A group of scientists were awarded £1.3 million to create a new “point of care testing” kit that detects Alzheimer's disease biomarkers.
Is there a connection between Osteoporosis and dementia? Yes, loss in bone density may be linked to an increased risk of dementia in older age.