About Careers MedBlog Contact us

Eating Healthy Food Before Shopping Makes You Pick Healthy Items in the Supermarket

by Bidita Debnath on April 29, 2015 at 11:12 PM
Font : A-A+

Eating Healthy Food Before Shopping Makes You Pick Healthy Items in the Supermarket

Having a small healthy snack like a piece of fruit before shopping would not only help decrease hunger in the supermarket, it may also nudge you to select healthier items, suggests a new research. The researchers found that those who ate an apple before shopping bought 25% more fruits and vegetables than those who did not eat one.

"What this teaches us is that having a small healthy snack before shopping can put us in a healthier mindset and steer us towards making better food choices," said lead author Aner Tal from the Cornell University.


The researchers conducted three studies to test whether healthy snacks prime shoppers to make healthier food selections. In the first study, 120 shoppers were randomly given an apple sample, a cookie sample or no sample at the start of their shopping trip.

The researchers found that those who were given the apple sample bought 28% more fruits and vegetables than those given a cookie sample and 25% more fruits and vegetables than those given no sample.

In the second and third study, the participants shopped virtually.

These experiments confirmed the findings of the first study. But the researchers noted that what influences shoppers behavior after consuming a sample is not the actual healthfulness of the sample but its perceived healthfulness. The findings suggest that grocery stores can encourage people to buy more produce by offering samples of fruits and vegetables to shoppers upon entering the store.

The study was published in the journal Psychology & Marketing.

Source: IANS


Recommended Reading

Latest Research News

 Blind People Feel Their Heartbeat Better Than Those With Sight
Brain plasticity following blindness leads to superior ability in sensing signals from the heart, which has implications for bodily awareness and emotional processing.
New Biomarkers Help Detect Alzheimer's Disease Early
A group of scientists were awarded £1.3 million to create a new “point of care testing” kit that detects Alzheimer's disease biomarkers.
Bone Health and Dementia: Establishing a Link
Is there a connection between Osteoporosis and dementia? Yes, loss in bone density may be linked to an increased risk of dementia in older age.
Is Telomere Shortening a Sign of Cellular Aging?
Link between chromosome length and biological aging marker discovered. The finding helps explain why people with longer telomeres have a lower dementia risk.
Why Is Integrated Structural Biology Important for Cystic Fibrosis?
Integrated structural biology helps discover how the cystic fibrosis transmembrane conductance regulator (CFTR) works.
View All
This site uses cookies to deliver our services.By using our site, you acknowledge that you have read and understand our Cookie Policy, Privacy Policy, and our Terms of Use  Ok, Got it. Close

Eating Healthy Food Before Shopping Makes You Pick Healthy Items in the Supermarket Personalised Printable Document (PDF)

Please complete this form and we'll send you a personalised information that is requested

You may use this for your own reference or forward it to your friends.

Please use the information prudently. If you are not a medical doctor please remember to consult your healthcare provider as this information is not a substitute for professional advice.

Name *

Email Address *

Country *

Areas of Interests