About Careers Internship MedBlog Contact us
Medindia LOGIN REGISTER
Advertisement

Drink Called 'Cocaine' may Soon Hit Shops Down Under

by Rajashri on September 29, 2008 at 3:33 PM
 Drink Called 'Cocaine' may Soon Hit Shops Down Under

A plan to release a caffeine-laden 'glamorous' soft drink called Cocaine in Australia has been severely criticised by consumer and drug research groups.

Max Howard, Queensland Consumer Association state secretary, said that he found the "trivializing" of the illicit drug unethical.

Advertisement

Howard also said that he would seek advice from the Australian Competition and Consumer Commission as to whether the beverage can be marketed Down Under.

"Calling a drink Cocaine is just wrong," News.com.au quoted Howard, as saying.

The drink's Australian version won't be as strong as in Britain and the US, where it has been a hit, in part because it has 3 1/2 times the caffeine of other "energy" drinks such as Red Bull.
Advertisement

It won't have the 280mg jolt available overseas because Australian restrictions limit caffeine to 80mg per 250ml serve.

Jamey Kirkby, president of Cocaine manufacturer Redux Beverages, said that can't understand the fuss.

"I think that it is a silly proposition to think a soda pop . . . is going to lead anyone to do drugs. We hope that our drink will take some mystery and intrigue away from the drug," he said.

Paul Dillon, from Drug and Alcohol Research and Training Australia, said: "This reinforces what many young people tell us . . . on the image of cocaine - that it's a soft drug that's glamorous."

The drink is due to hit the Australian market in November.

Source: ANI
RAS/SK
Font : A-A+

Advertisement

Advertisement
Advertisement

Recommended Readings

Latest Lifestyle and Wellness News

What Really Happens to Your Skin After Cleansing?
The 'tight' sensation on your face after washing is explained by skin contraction in the outer layer.
Skin Hotspots in Ears & Toes - Safe Haven for Harmful Germs
The skin between the toes and behind the ears can harbor many harmful germs that can cause a variety of skin illnesses.
Work Breaks - Need of the Hour to Counteract Prolonged Sitting
Prolonged sitting among office goers, pose risk of cardiovascular diseases, diabetes, hypertension, and certain types of cancers.
Fear of Garlic Bad Breath? Try Deodorizing Effect of Yogurt
Yogurt's protein and fat content demonstrated its unidentified deodorizing properties against garlic's pungent odor.
Smoking Tobacco and Cannabis Tied to Depression Risk
People who smoke tobacco and cannabis have an increased risk of depression and anxiety than those who use either substance alone or not at all.
View All
This site uses cookies to deliver our services.By using our site, you acknowledge that you have read and understand our Cookie Policy, Privacy Policy, and our Terms of Use  Ok, Got it. Close
MediBotMediBot
Greetings! How can I assist you?MediBot
×

Drink Called 'Cocaine' may Soon Hit Shops Down Under Personalised Printable Document (PDF)

Please complete this form and we'll send you a personalised information that is requested

You may use this for your own reference or forward it to your friends.

Please use the information prudently. If you are not a medical doctor please remember to consult your healthcare provider as this information is not a substitute for professional advice.

Name *

Email Address *

Country *

Areas of Interests