A plan to release a caffeine-laden 'glamorous' soft drink called Cocaine in Australia has been severely criticised by consumer and drug research groups.
Max Howard, Queensland Consumer Association state secretary, said that he found the "trivializing" of the illicit drug unethical.
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Howard also said that he would seek advice from the Australian Competition and Consumer Commission as to whether the beverage can be marketed Down Under.
"Calling a drink Cocaine is just wrong," News.com.au quoted Howard, as saying.
The drink's Australian version won't be as strong as in Britain and the US, where it has been a hit, in part because it has 3 1/2 times the caffeine of other "energy" drinks such as Red Bull.
![Changes in Brain of Cocaine Addicts Actually Protect Brain]( "Changes in Brain of Cocaine Addicts Actually Protect Brain")
Brain researchers at The University of Texas Southwestern Medical Center have gained fresh insights into cocaine addiction, which may pave the way for more effective treatments for this problem.
It won't have the 280mg jolt available overseas because Australian restrictions limit caffeine to 80mg per 250ml serve.
Jamey Kirkby, president of Cocaine manufacturer Redux Beverages, said that can't understand the fuss.
"I think that it is a silly proposition to think a soda pop . . . is going to lead anyone to do drugs. We hope that our drink will take some mystery and intrigue away from the drug," he said.
Paul Dillon, from Drug and Alcohol Research and Training Australia, said: "This reinforces what many young people tell us . . . on the image of cocaine - that it's a soft drug that's glamorous."
The drink is due to hit the Australian market in November.
Source: ANI
RAS/SK
The drink's Australian version won't be as strong as in Britain and the US, where it has been a hit, in part because it has 3 1/2 times the caffeine of other "energy" drinks such as Red Bull.
Changes in Brain of Cocaine Addicts Actually Protect Brain
Brain researchers at The University of Texas Southwestern Medical Center have gained fresh insights into cocaine addiction, which may pave the way for more effective treatments for this problem.
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It won't have the 280mg jolt available overseas because Australian restrictions limit caffeine to 80mg per 250ml serve.
Jamey Kirkby, president of Cocaine manufacturer Redux Beverages, said that can't understand the fuss.
"I think that it is a silly proposition to think a soda pop . . . is going to lead anyone to do drugs. We hope that our drink will take some mystery and intrigue away from the drug," he said.
Paul Dillon, from Drug and Alcohol Research and Training Australia, said: "This reinforces what many young people tell us . . . on the image of cocaine - that it's a soft drug that's glamorous."
The drink is due to hit the Australian market in November.
Source: ANI
RAS/SK
'New Kate Moss' Caught Taking Cocaine Shots
Touted as 'the new Kate Moss' in the fashion world, supermodel Alice Dellal has been snapped taking shots of cocaine.
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Overdose Patients can Be Helped by Cocaine 'flush'American researchers have created a molecule that can help flush a cocaine overdose out of the body, before it causes any irreparable damage to the central nervous system. | Advertisement
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