In India, the market for pain relief products is approximately Rs. 1,700 crore. Pain relief sprays are growing 20 times faster than creams and gels. This indicates a trend of changing consumer preferences.
‘Nise has been providing effective relief to consumers by killing pain for several years. With a growing consumer preference for pain relief sprays, Dr. Reddy's has launched Nise D spray for quick and targeted pain relief.’
The formulation for Nise D Spray comprises of three key ingredients which get absorbed quicker, penetrate deep to reach the source of pain and reduce inflammation. Nise, as a brand has been providing effective relief to consumers by killing pain for several years.
Dr. Reddy's executive vice president and head, branded markets (India & Emerging countries) M.V. Ramana, said, "Nise D Spray marks our entry into the new segment and further boosts our OTC portfolio. Nise gel has made a remarkable headway into the market and looking at the market dynamics and consumer requirements, we expect Nise D Spray to have a great momentum and significant market share across regions."