Dove Advertisement is an Eye-opener to the Way Women Perceive Their Beauty

by Savitha C Muppala on Apr 23 2013 9:56 AM

Dove Advertisement is an Eye-opener to the Way Women Perceive Their Beauty
An impactful advert by skincare brand Dove, underlines the fact that women are highly self critical when they look at themselves and beauty may just lie in the eyes of the beholder.
An experiment was conducted by researchers where faces of women were drawn according to how they perceived their beauty. This was compared with another set of sketches drawn by strangers of the same women. The comparison of these sketches revealed the differences in how others perceived the beauty of these women vis a vis what the women thought of their own beauty.

When the women were asked to describe themselves, they seemed to highlight their own flaws. They were highly critical about their imperfections.

The strangers who described them hardly found these so-called imperfections and could infact see beauty in expressions. They noticed even small details which the women did not think much of.

“Women are their own worst beauty critics. In fact, only 4 percent of women around the world consider themselves beautiful. Dove is committed to building positive self-esteem and inspiring all women and girls to reach their full potential. You are more beautiful than you think,” reads the webpage of Dove.

This advertisement has gone viral on YouTube. It is a poignant description of how negatively women view themselves and the emotional angle when they discover that the world thinks they are beautiful.


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