Disney bans smoking scenes in all its future films, unless ofcourse one of its characters is a known historical figure who smoked.

The policy to //prohibit smoking in movies is extended across the board: Marvel, Lucas, Pixar and Disney films. Marvel Studios and the Star Wars Lucasfilm are the studio’s wholly owned comic-book-movie division.
Disney evidently banned smoking in family films in 2007, two months after the Motion Picture Association of America (the US rating body) said it would consider certifying a film ’R’ based on smoking scenes.
Regina Benjamin, United States Surgeon, conducted a study among kids aged 10 to 14 and found that they are more than twice as likely to try smoking themselves when they have been exposed to a higher rate of smoking in movies. The study concluded that limiting the portrayal of smoking to R-rated movies would significant reduce the number of teen smokers in America.
“Disney has always been good on this issue, but this extension into Marvel, Pixar, and Lucasfilm properties is really tremendous. It’s very important because we know that almost 20% of kids who will ultimately become smokers and unfortunately die from tobacco is due to smoking in the movies, ” said Robin Koval, CEO, American Legacy Foundation.
Koval runs an organization and a truth campaign since 2000, which teaches teenagers about the harmful effects of smoking. “When our truth campaign first started, 23% of young people smoked. Now 8% do. So this move from Disney really is a big step in getting us to, as we say here, finish it,” Koval said.
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