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Disabled Models Stars in Debenhams Ads

by Bidita Debnath on April 8, 2013 at 11:42 PM
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 Disabled Models Stars in Debenhams Ads

A British Paralympic athlete with one leg amputated below the knee and a model who is missing her left forearm is to star in an advertising campaign for Debenhams.

A 69-year-old and plus-size models also feature in the "diverse" summer campaign by the department store chain aiming to promote a healthy body image, Debenhams said in a statement on Friday.

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Stefanie Reid, who won a silver medal in the long jump at the London 2012 Paralympic Games, appears in the campaign in a navy and cream-coloured dress designed by John Rocha.

The ads also feature model Kelly Knox, who was born without a left forearm and won a TV contest to find Britain's top disabled model.

The retailer said the campaign aims to "convey a message empowering every man and woman to feel able to wear the latest trends, but to make it right for them through style".
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"The imagery turns its back on the industry norm of young thin models, instead featuring an amputee, three models over 40 -- including one nearing 70 -- and a Paralympian athlete," Debenhams' statement said

Swimwear shots "celebrate curves using a model who is a size 18", it added.

Debenhams says it was the first in the industry to feature a disabled model and to add size 16 (US size 14) mannequins in its stores.

Source: AFP
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