Diarrhoea still claims the lives of 1.5 million children under the age of five a year, UN agencies warned Wednesday, as they launched a new campaign against the ailment.
"It is a tragedy that diarrhoea, which is little more than an inconvenience in the developed world, kills an estimated 1.5 million children each year," said Ann Veneman, executive director of the UN Children's Fund (UNICEF)
"Inexpensive and effective treatments for diarrhoea exist, but in developing countries only 39 per cent of children with diarrhoea receive the recommended treatment," she added.
UNICEF and the World Health Organisation on Thursday launched a seven-point plan to prevent and treat diarrhoea, including replacing body fluids to prevent dehydration, zinc treatment, promotion of early breastfeeding, and promotion of hand washing with soap.
According to the WHO, 50 million children have been saved thanks to the low cost treatment of oral rehydration salts, a treatment that has been available for the past 25 years.
The simple act of hand washing with soap can reduce the incidence of diarrhoeal diseases by over 40 percent, added UNICEF.
"The problem of access has not improved because diarrhoea has become a disease neglected by donor countries," said Fontaine.
Meanwhile, poor countries acknowledge that it is a key problem but "prefer to allocate funds they receive to other diseases," she added.