Designer Duo Supports Breast Cancer Awareness at India Fashion Week

by VR Sreeraman on Oct 19 2008 11:41 AM

Bollywood stars and socialites walked the ramp at Wills Lifestyle India Fashion Week to create awareness for breast cancer here onhursday.

The show by designer duo Falguni and Shane Peacock was dedicated to breast cancer awareness as they showcased an enchanting collection of feminine and glamorous dresses.

Falguni and Shane's collection showcased gowns with little exaggeration in shades of reds, smoked grays, blush pinks, purples and off-whites.

Models sashayed the ramp in fluid silks, organza and nets, with feathers flouncing from shoulders and sleeves to create the trademark peacock effect of the duo.

The designers took upon the cause as they felt the need to do something different and worthwhile.

"We've used certain colours which dedicate, the pink ribbon, and this was totally done, for all the women who understand how important it is to get their regular check ups done and we've done loads of shows, so we thought lets do something different, it's so monotonous doing something over and over again. And October being the month of awareness drive," said Falguni, designer.

Bollywood actress Sameera Reddy, who walked the ramp said the combining fashion with the drive was bound to generate awareness amongst the women.

Approximately 80 designers are showcasing their collection in this season of ''Wills Lifestyle India Fashion Week'', one of the major business to business fashion fete. The fashion week would provide a stage to 18 new designers to showcase their talent and make a place for themselves in the glamorous industry.

Around 160 buyers, including 70 from abroad, will attend the spring/summer edition of country's leading business-to-business fashion event from October 15 to October 19.