The ability to delay gratification was significantly associated with less frequent fast food intake. This helps prevent unhealthy food choices and prevent obesity.

‘The ability to resist the temptation for an immediate reward and wait for a later reward appears to be protective against frequently eating at fast food establishments.’

To investigate further, researchers from the American Cancer Society along with colleagues at the University of California, Irvine, University of Massachusetts, Amherst, and the Gretchen Swanson Center for Nutrition, embarked on this study to identify factors that affect away-from-home eating.




The study team analyzed responses from 5,871 U.S. adults taking part in a 2011 survey asking about lifestyle behaviors, including frequency of fast food consumption. Also included were questions measuring time preferences. Participants were asked whether they preferred an immediate dollar amount now or a larger sum later (e.g. $10 now or $12, $15, or $18 in 30 days).
The findings showed that willingness to wait for the larger amount was significantly associated with less frequent fast food intake. Those who most often chose the delayed sum were 26% less likely to consume fast food than those on the other end of the scale. There was no association with full-service restaurant intake.
The authors note that the results stem from cross-sectional data, limiting the ability to reach a conclusive determination of causality. Therefore, future longitudinal research on this topic is warranted.
"Our findings reveal that a high degree of future orientation appears to be protective against frequently eating at fast food establishments," said Kerem Shuval, PhD, of the American Cancer Society, lead author of the study. "It may be possible, and relevant, to assess and inform individuals of their tendency to delay, or not delay, immediate gratification, and find strategies to prevent unhealthy behaviors. For example, packing lunches and healthful snacks in the evening to bring to work could potentially prevent trips to the vending machine or the adjacent fast food establishment."
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Source-Eurekalert