Prime Minister David Cameron has signalled support for local authorities to ban the cheap sale of alcohol, as Britain seeks to crack down on the country's notorious binge drinking culture.
The Conservative leader said plans to introduce a minimum price per unit of alcohol sold in shops and pubs in the northwest of England would be looked at "very sympathetically", in comments to a newspaper on Wednesday.
A unit is the standard measure used as a guideline for the consumption of alcoholic drinks in Britain, and is defined as 10 millilitres of pure alcohol.
Cameron's comments mark the first time the government has come out in support of the measure, which has previously been backed by doctors and public health officials.
Speaking to the Manchester Evening News newspaper, Cameron made clear that he did not want to introduce a national minimum price.
But he said: "I think the idea of the councils coming together on this is a good one and we will certainly look at it very sympathetically."
"Where I want to try and help is ending the deep discounting on alcohol," he added.
It is the latest sign that Britain's new Conservative-Liberal Democrat coalition government is seeking to put an end to Britons' heavy drinking habits, which turn city centres into no-go areas on Friday and Saturday nights.
Last month, reports said that the government was to put forward new proposals that would bring an end to 24-hour drinking laws, which have been blamed for a surge in alocohol-related violence.