Confirmation Given That Uruguay's World-Leading Tobacco Control Strategy is Delivering Results

Increased awareness of the risks of smoking

Ban on multiple brand presentations reduced smokers' false beliefs that some cigarettes (e.g., "light" or "mild" cigarettes) are less harmful

. This was because of the implementation of graphic labels at 80% of the pack size front and back.

Strong support for tobacco control policies among smokers

(Thursday August 2nd, 2012, Montevideo, Uruguay and Waterloo, Ontario, Canada): The International Tobacco Control Policy Evaluation Project (the ITC Project) today launched a new report on the effectiveness of tobacco control policies in Uruguay. The ITC Uruguay Survey (the Survey) found that the country's world-leading, comprehensive tobacco control strategy has had positive effects on raising awareness of the true harms of smoking, reducing misperceptions about "light/mild" cigarettes, reducing exposure to secondhand smoke, and reducing the demand for tobacco products through tax increases. The strategy has been accompanied by increased support for tobacco control and smoke-free policies, with two-thirds of smokers in 2011 supporting even stronger government action to protect the public from the harms of smoking, up from about half of smokers in 2006.

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