Comedians Bill Bailey, Al Murray, Rhod Gilbert and Shappi Khorsandi have joined up with Stoptober for helping smokers in the East Midlands who are trying to quit, by sending out text messages.
Stoptober is a national 28-day campaign by the Public Health England. Participants can get support and encouragement step by step from some of the nation's top comedians.
In 2013, the prevalence of smoking among adults was 19 percent in the East Midlands, the third highest percentage in England, according to figures released by Public Health England. The North East had the highest figure at 22 percent.
Smokers are urged to sign up with friends, family and colleagues to improve their chances of giving up the habit.
According to a research by Public Health England, smokers are 67 percent more likely to quit if their partner also gives up and 36 percent more likely yo quit if a friend stops.
Stoptober aims to provide participants with a personal touch from leading comedians Bill Bailey, Rhod Gilbert, Al Murray and Shappi Khorsandi.
Text messages of support and encouragement will go to smoking quitters phones and emails throughout the month of October.
More than a quarter of a million people across the country signed up for Stoptober in 2014, more than half of them reached the 28 day target.
Chief Medical Officer, Professor Dame Sally Davies, said, "Smoking is still the biggest preventable killer with 80,000 people dying each year in England because of the habit. So stopping smoking is the single best thing a person can do for their health."
"We know quitting with a friend or family member can increase a person's chances of stopping for good. Why not join the thousands of people all across the country who are quitting at the same time during Stoptober, maximizing their chances of getting through 28 days smoke-free," she added.
Comedian Rhod Gilbert said that he spent 23 of his 25 years smoking trying to give it up.
"I know first hand that it can be hard to find the motivation to quit, but Stoptober is the perfect time to give it a go," he said.
"Not only will you be joining thousands of others taking part, you'll also have exclusive support from myself, Bill Bailey, Shappi Khorsandi and the Pub Landlord, as well as access to lots of other help along the way. My advice to those taking on Stoptober would be to take the 28 days one day at a time," said Gilbert.