About Careers MedBlog Contact us

Coca Cola's London Eye Re-Brand Named 'Inappropriate' by Health Charities

by Himabindu Venkatakrishnan on January 20, 2015 at 10:40 PM
Font : A-A+

 Coca Cola's London Eye Re-Brand Named 'Inappropriate' by Health Charities

Health charities have slammed Coca Cola's London Eye re-brand as 'inappropriate' for a family attraction, after Merlin Entertainment, the private operator of the London Eye announced the take over.

Merlin Entertainment announced last autumn that the drinks giant would take over from energy firm EDF as the monument's new sponsor, succeeding a previous deal with British Airways, the Independent reported.


Malcolm Clark, the coordinator of the Children's Food Campaign, asserted that it is quite telling that is the Coca Cola London eye, not the Diet Coke London eye and they are advertising their full sugar coke.

Clark continued that the London Eye is a global attraction and a great symbol of London and that's a global projection.

Whilst defending the decision, a spokeswoman for Merlin Entertainments, said that the London Eye is one of London's most iconic landmarks and has been creating moments of happiness for millions of tourists since its launch in 2000 and they are committed to working with companies and organizations that share our values and support our vision of providing visitors to the London Eye with the best experience possible.

Source: ANI

Recommended Reading

This site uses cookies to deliver our services.By using our site, you acknowledge that you have read and understand our Cookie Policy, Privacy Policy, and our Terms of Use  Ok, Got it. Close

Coca Cola's London Eye Re-Brand Named 'Inappropriate' by Health Charities Personalised Printable Document (PDF)

Please complete this form and we'll send you a personalised information that is requested

You may use this for your own reference or forward it to your friends.

Please use the information prudently. If you are not a medical doctor please remember to consult your healthcare provider as this information is not a substitute for professional advice.

Name *

Email Address *

Country *

Areas of Interests