Closure of 100 Lingerie Shops for Violating Ban on Hiring Male Sales Staff

The closure of around 100 lingerie shops was ordered by Saudi Arabian authorities. This closure happens in the wake of the violation of new regulations that ban men from working on their sales staff.

A labour ministry official said all shops in capital Riyadh, which flouted a decree on the 'feminisation and nationalisation of jobs', would be shut down.

Women's Lingerie Will be Sold by Women Staff in Saudi Arabia: King's Order
A royal decree has enabled Saudi women to shop without embarrassment hereafter. From Thursday, only female staff will be able to sell women's lingerie in Saudi Arabia.

According to local paper, Al-Eqtisadiah, the official said the measure aims to 'provide a safe environment for working women'.

In early 2012, the ministry banned male assistants from working at lingerie shops as a first step to be followed by women-only sales assistants at cosmetics outlets, the Daily Mail reports.

King Abdullah issued the decree to end the 'embarrassment' suffered by women who don't want to give men their measurements.

Saudi's Grand Mufti Opposes to Women Working in Lingerie Shops
Saudi Arabia's grand mufti has objected to women working in lingerie shops, despite the labour ministry's approval and rising complaints from female customers about male-only staff,

According to the paper, it was also part of an effort to reduce high female unemployment in the conservative kingdom.

Source-ANI

Lingerie Sales Hit the Roof as Brits Plan Pleasure at Home
There has been a drastic increase in the sales of luxury lingerie since last year indicating that recession-hit Britons are looking for pleasure at home this Christmas.

Bra can Help You Shed "10 Pounds in 10 Seconds": Lingerie Expert
A lingerie expert suggests, wearing the right kind of bra can help you shed 10 pounds in 10 seconds.