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Chocolate by Cadbury Just for Those Weight Watchers Among the Fair Sex

by Savitha C Muppala on October 3, 2012 at 11:05 PM
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 Chocolate by Cadbury Just for Those Weight Watchers Among the Fair Sex

Cadbury is on the road to introducing a chocolate bar just for women, especially for those who want to keep a check on weight gain.

Marketing analysts have found that the slump in chocolate sales  is mainly due to women buying less chocolate


Cadbury has decided to relaunch its old product, Crispello, with fresh packaging and modified ingredients to suit diet conscious women.

The new bar will just be 165 calories as compared to a mars bar which contains 260 calories.  It will have three chocolate-covered wafer shells with a soft milk chocolate filling.

Crispello will be marketed with the slogan, "A little treat for you,"  and will be a 30 gm bar which will  be on sale from October 8th this year.



Source: Medindia

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