
Cadbury is on the road to introducing a chocolate bar just for women, especially for those who want to keep a check on weight gain.
Marketing analysts have found that the slump in chocolate sales is mainly due to women buying less chocolate
Cadbury has decided to relaunch its old product, Crispello, with fresh packaging and modified ingredients to suit diet conscious women.
Crispello will be marketed with the slogan, "A little treat for you," and will be a 30 gm bar which will be on sale from October 8th this year.
Source: Medindia