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Cheap Food Being Promoted by UK Supermarkets

by Rajashri on September 1, 2008 at 4:38 PM
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 Cheap Food Being Promoted by UK Supermarkets

In order to overcome the credit crunch, most supermarkets are promoting cheap and unhealthy foods, according to the National Consumer Council.

The consumer watchdog said that fatty and sugary foods now made up over 54% of the goods sold on supermarket shelves. This was more than double of what was recorded in 2006.

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The NCC said that Morrisons was the worst with 63% of its promotions being sugary and fatty foods. The NCC's fourth Cut-price, what cost? report rated eight supermarkets based on salt content of own-brand foods, front and back-of-pack nutrition labelling, price promotions as well as the advice given to consumers.

"The volume of in-house promotions for fatty and sugary foods the supermarkets are all offering is staggering. We expected to see evidence of big improvements since our last investigation, but we've been sadly disappointed," said report author Lucy Yates, senior policy advocate at the NCC.

Source: Medindia
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