A new 'highphone' - a handset almost as loud as a vuvuzela, has been launched by home and mobile phone manufacturer Amplicom. The device is targeted at people who are hard of hearing.
The Amplicom M6000 lets out sound at a massive 110 decibels - noisier than a heavy rock concert or standing next to a car horn.
Furthermore, its ringtone is 100 decibels - as loud as a road drill.
"To those who want simplicity, talk of megapixel cameras, Wi-Fi, Bluetooth and music files is extremely off-putting," he added.
However, it is not as if the M6000 is sans modern gadgetry - it boasts of an SOS button on the back to call help in an emergency.
The phone, priced at 119.99 pounds, is also compatible with hearing aids.