Campaigners Claim Disabled Kids Are Ignored By Advertisers

Clark explained that it is great that ad firms have broken the boundaries by using them at all, but what they do is they use them to hit the headlines, and then never use them again.

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Meanwhile, Rosemary Frazer, working at disability charity Scope, said that using disabled people in ad campaigns challenge people's perceptions about disability, and then they come to see that disabled people are very much like everybody else.

Clothing firm Boden recently used 8-year-old Holly Greenhow, who suffers from athetoid cerebral palsy, in an online ad campaign.

Source: ANI