Campaigners Claim Disabled Kids Are Ignored By Advertisers

Disabled children are highly ignored by advertisers when it comes to selecting youngsters for their ad campaigns, claim campaigners.

Debi Clark, owner of Bizzykids, UK's largest child talent and model agency, said that advertising companies should use disabled kids more often in campaigns, Sky News reported.

Hispanic Children Battle Obesity After Viewing Wrong Food Ads
Obesity seems to have hit an all time high among Hispanic children and experts are looking at the type of information children are fed via frequent advertisements about food.

Clark said that she has only two disabled children listed with her talent agency and in 20 years, she has only had three requests for such children.

Clark explained that it is great that ad firms have broken the boundaries by using them at all, but what they do is they use them to hit the headlines, and then never use them again.

Meanwhile, Rosemary Frazer, working at disability charity Scope, said that using disabled people in ad campaigns challenge people's perceptions about disability, and then they come to see that disabled people are very much like everybody else.

Food Ads Prompts Children to Eat More
Children are prompted to eat more by seeing the food ads on television, says a study.

Clothing firm Boden recently used 8-year-old Holly Greenhow, who suffers from athetoid cerebral palsy, in an online ad campaign.

Source-ANI

Americans Disapprove Behavioral Advertisements, Says Survey
Reports point out that privacy advocates have long criticized behavioral advertising and a new survey suggests that contrary to the claims of marketers, most Americans don't like it either.

Cigarette Ads Influence Impressionable Minds
Cigarette advertisements can influence impressionable minds, a recent study has proved.