A new study has shown that when it comes to estimating calorie counts, we aren't really on the ball - may be because of the order in which we encounter the food. "The sequence in which items are considered often influences our evaluations of these items," said author Alexander Chernev (Northwestern University). Empowering Better Health Manage Your Diabetes Manage Your Hypertension Manage Your Kidney Health Manage Your Sex Life Health Tips "The focus on sequential estimation is important because many meals are ordered and consumed sequentially rather than at once. Moreover, to control their daily calorie intake, people often estimate not only the amount of calories contained in each meal but also the total calories consumed during the day." In one of Chernev's studies, he found that a group of participants' impressions of how many calories a cheeseburger had depended on whether they were first shown a salad or the cheeseburger. The people who saw the cheeseburger first thought it had 570 calories, whereas the participants who first estimated the calories of the salad thought the cheeseburger had 787 calories-a 38 percent difference. "Simply switching the order in which our respondents evaluated the two meals resulted in significant changes in their perceived calorie content," Chernev writes. Reversing the order in which the respondents considered the items also increased the overall calorie estimation from 757 to 1,097 calories. When the foods are quite dissimilar (a "virtuous" salad versus an "indulgent" slice of cheesecake), people get even more confused about calories. Even though participants knew a fruit salad had fewer calories than a piece of cheesecake, they perceived a salad/cheeseburger sequence to have more calories than a cheesecake/cheeseburger combo. The study has been published in the Journal of Consumer Research. Source: ANI << Scientists Fear That Our Plastic BPA-Exposure Could Be Much... Bestsellers on Dating Advice Contain Sure-to-Fail Myths: Se... >> Recommended Reading Counting Calories Won't Help You Lose Weight Counting how many calories you consume in a day might not help you get rid of those love handles, when you are intent on losing weight. READ MORE Sugar's Harmful Effects Besides Extra Calories Sugar's harmful effects, besides adding weight and rotting our teeth, include changing our metabolism drastically. READ MORE 2,520-Calories Pizza Burger! A 2,520-calories pizza burger is to be launched by the fast food chain, Burger King. READ MORE Cancer Risk in Dogs and Humans Reduced by Cutting Fat, Calories As many as 1 out of 3 cancer deaths in both humans and dogs could be prevented by reducing Omega-6 fatty acids and cutting calories, new research has revealed. READ MORE Lifestyle Modification: No Big Deal! Simple and practically possible lifestyle changes can make a huge difference in improving our health status without actually putting much effort. READ MORE Low Calorie Diet Low calorie meals or diet include foods that are high on nutritional content and yet have fewer calories. Updated information about low calorie diet or low calorie foods and its health benefits. READ MORE Why Do We Eat - Nutrition Facts The importance of eating food and the physiological, psychological and social functions of food. READ MORE Most Popular on Medindia Daily Calorie Requirements Loram (2 mg) (Lorazepam) The Essence of Yoga More News on: Low Calorie DietWhy Do We Eat - Nutrition FactsDiet Lifestyle and Heart DiseaseLifestyle Modification: No Big Deal!