Britain's first social media insurance was launched by a UK-based information privacy company.

Justin Basini, CEO of the company providing the service, ALLOW, said that insurance "perhaps wouldn't have been needed a few years ago."
"That's all changed now. Every internet user faces a certain level of risk that one day a digital criminal will target them or that they will suffer damage to their reputation," the Daily Mail quoted Basini, as saying.
The cover, at a cost of 3.99 pounds a month, will pay for legal advice and support if someone suffers an online attack and seeks some form of redress.
The insurance includes the cost of disabling accounts, suppressing offensive material and stopping any legal action triggered by hacking, for example if a hacker posts illegal material under a victim's name, the paper said.
The insurance is available via the ALLOW Protect service, which also allows users to monitor how their personal data is used online, it added.
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