How those moments of sudden insights or the 'Aha' moments tend to stick in our memory?

But after the camouflage was switched with the original, undoctored picture for a second, the subjects experienced an 'Aha!' moment - the image now popped out clearly even in the degraded image.
Their perceptions, says Ludmer, underwent a sudden change - just as a flash of insight instantly shifts our world view. To tax their memory of the insightful moment, participants were asked to repeat the exercise with dozens of different images and, in a later repeat session, they were given only the camouflaged images (together with some they hadn't seen before) to identify.
The team found that some of the memories disappeared over time, but the ones that made it past a week were likely to remain. All in all, about half of all the learned 'insights' seemed to be consolidated in the subjects' memories.
To reveal what occurs in the brain at the moment of insight, the initial viewing session was conducted in a functional MRI (fMRI) scanner. When the scientists looked at the fMRI results, they were surprised to find that among the areas that lit up in the scans - those known to be involved in object recognition, for instance - was the amygdala. The amygdala is more famously known as the seat of emotion in the brain. Though it has recently been found to play a role in the consolidation of certain memories, studies have implied that it does so by attaching special weight to emotion-laden events.
But the images used in the experiment - hot-air balloons, dogs, people looking through binoculars, etc. - were hardly the sort to elicit an emotional response. Yet, not only was the amygdala lighting up in the fMRI, the team found that its activity was actually predictive of the subject's ability to identify the degraded image long after that moment of induced insight in which it was first recognized.
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Source-ANI