A new survey suggests that Brits have started to hit pubs and bars almost every single night and not just on weekends.
The survey by market analysts Data monitor also points out that the reason for this rise is that pubs are attracting a new range of customers ever since the smoking ban came into being.
"A switch to more midweek drinking is a key driver behind the increase," The Daily Star quoted Matthew Taylor, who produced the report, as saying.
The charity Alcohol Concern attributes this trend to cheap booze available at supermarkets and off-licences, which have changed the way people drink.
"Alcohol was once almost entirely centred on the corner pub and involved friendship and talk," said a spokesman.
He added: "Now many more people are able to afford to unwind with a drink every evening at home. But they need to be wary about regularly drinking large amounts over the long term as it can seriously affect their health."
The survey results show that Brits sink 7.4 billion pints of alcohol a year, with the Spanish second on 4.2bn pints.