Here's why retail therapy - or bargain shopping rather - can successfully replace your poor love life.
The research has shown that shoppers get the same level of emotional excitement when they spot a bargain deal as they do from sexual arousal.
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Breaking things out of frustration is something we all want to do without feeling guilty, and now we can do just that at a shopping mall in China.
Researchers at the University of Westminster have found that special offers make us so deliriously happy that the brain is turned on to the same level excitement that it gets from sex.
And that is why they are such a successful way of selling items from the shelves, reports the Telegraph.
The researchers came to the conclusion after measuring brain activity in emotional areas of the mind, while volunteers carried out a number of activities including shopping and watching an erotic film.
![Shopping Could Help You Lose Weight!]( "Shopping Could Help You Lose Weight!")
Want to shed those extra pounds? Well, then forget gym and go shopping, suggests a new research.
They found a coupon or free gift with a jar of Marmite or a loaf of Kingsmill bread gave them just as much excitement as the pornography.
The researchers used specialist equipment to monitored eye movements and emotional responses in the body to a series of everyday consumer products in 50 volunteers.
Some featured special promotions like a discount coupon scheme or a free gift offer or an association with a favourite character like a Wallace and Gromit campaign.
Other everyday groceries in the test featured no special offers and were the normal versions of well-known brands.
The research was revealed in trade journal The Grocer.
Source: ANI
The researchers came to the conclusion after measuring brain activity in emotional areas of the mind, while volunteers carried out a number of activities including shopping and watching an erotic film.
Shopping Could Help You Lose Weight!
Want to shed those extra pounds? Well, then forget gym and go shopping, suggests a new research.
They found a coupon or free gift with a jar of Marmite or a loaf of Kingsmill bread gave them just as much excitement as the pornography.
The researchers used specialist equipment to monitored eye movements and emotional responses in the body to a series of everyday consumer products in 50 volunteers.
Some featured special promotions like a discount coupon scheme or a free gift offer or an association with a favourite character like a Wallace and Gromit campaign.
Other everyday groceries in the test featured no special offers and were the normal versions of well-known brands.
The research was revealed in trade journal The Grocer.
Source: ANI
Science Explains the Mystery Link Behind Women and Shopping
Ever wondered why women spend so much time in shopping, while men just get in and quickly get out with the relevant stuff? Well, the answer lies in their genes, say researchers.
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Asking For Help When Shopping Not in the Male PsycheJust as with driving, men are more reluctant to ask for help in the retail store as compared to women, suggests a new study. |
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