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Australian Food Ads Regulated

by Rathi Manohar on January 19, 2011 at 11:14 PM
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 Australian Food Ads Regulated

A new research study released by the Australian Food and Grocery Council (AFGC) announces that only a small percentage, about 2.4 per cent, of food advertisements are targeted at children.

The data was collected by Commercial Monitors, an Australian advertising information service, from five major capital cities Adelaide, Brisbane, Melbourne, Perth and Sydney.

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 The Productivity Commission's report Childhood Obesity: An Economic Perspective had stated in 2010, "...there is community concern about advertising that is aimed at children so industry has acted and produced encouraging outcomes."

Yet, the AFGC failed to provide previous figures to show the successful impact of self regulation.  



Source: Medindia
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