Call it "materialism" or simple liking, but most people prefer to sacrifice breakfast than live without their mobile phones or favourite bag, a new Australian study has found.
The research conducted by arnold and bolingbroke on the bequest of American Express focussed on the attachment Aussies have to the personal possessions they carry every day.
It came out with results that 61 per cent of the 1001 citizens polled can't live without their plastic credit and debit cards, while 60 per cent must have mobile phones, News.Com.Au reports.
The analysis divulged to examine who would be willing to live without watching their favourite television show for a fortnight for the sake of their personal possessions, to which 52 per cent said 'yes'.
Making the scan even broader 48 per cent said they would give up exercising, 34 per cent would give up eating breakfast for a fortnight, 11 per cent would sacrifice quality time with their partner and six percent would cease showering.
American Express head of insurance Fady Taouk said the survey suggested items such as plastic credit and debit cards, mobile phones and gadgets were no longer considered luxuries.
He said: "They are modern day essentials that provide convenience, peace of mind and security."