A recent study has revealed that men are a lot more reluctant to ask for help in a retail store compared to women. An analogy to driving and direction-seeking seems obvious.
Nelson Barber, associate professor of hospitality management, University of New Hampshire, discovered women were more likely to turn to interpersonal relationships such as friends and family for guidance while making purchases whereas men were, generally, more likely resorted to impersonal sources for information.
Gender Differences Creep Into Our Shopping Impulses Too!
Women are more likely to act on impulse and give in to bargains whereas men blow the dough on getting the biggest and best product, according to a poll.
Women are more likely to act on impulse and give in to bargains whereas men blow the dough on getting the biggest and best product, according to a poll.
"They need to be aware that in addition to objective product characteristics, customers purchasing decisions may be driven by less obvious factors, such as those investigated in this study - self-assessed knowledge, purchase confidence, and the purchase situation."
Researchers also found that when it come to buying a gift, men valued the input from retail clerks, friends and family just as much as women.
Gender Differences In Online Communication Revealed In Recent Book
Working women are more likely to write long emails that express support and are emotive, while men prefer to stick to the point with precise orders, says a new book.
Working women are more likely to write long emails that express support and are emotive, while men prefer to stick to the point with precise orders, says a new book.
The study was published in Journal of Consumer Marketing in the article "Gender differences in information search: implications for retailing."
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Boys and Girls Rely on Different Parts of Brain
The long time puzzle why boys and girls rely on different parts of the brain when performing language tasks is solved by Scientists.
The long time puzzle why boys and girls rely on different parts of the brain when performing language tasks is solved by Scientists.
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Classic Male, Charming Female and Everything In Between: New Book Says 'More Than Two Sexes Exist'
A Colorado State University expert has debunked the myth that there are only two sexes.
A Colorado State University expert has debunked the myth that there are only two sexes.
