According to a new poll, the parents who have children aged two to five state that their children devote hours of entertainment screen time beyond recommended limit.
In the latest University of Michigan Mott Children's Hospital National Poll on Children's Health, a little more than half of those parents do try to set some limits by location: banning media devices from places like the bedroom or at mealtime.
In 2013, the American Academy of Pediatrics issued updated guidelines to recommend limits on screen time for children. The AAP discourages any screen time for children less than two years of age. For older children, the AAP recommends no more than two hours daily. The AAP suggests keeping media devices out of children's bedrooms, keeping family routines like mealtime screen-free, and setting screen-free days for the whole family.
But 13 percent said they do not limit entertainment screen time or locations for their young children.
The poll was administered in March 2014 and reflects the responses of 560 parents of children 1- to 5-years-old.
"In our poll, we found that one-quarter of parents of kids two to five years old are allowing more than three hours of entertainment screen time each day. That is more than is recommended," says April Khadijah Inniss, M.D., pediatrician at the University of Michigan Health System and research fellow in the Robert Wood Johnson Foundation Clinical Scholars Program.
"When you get to three or four hours each day, that screen time crowds out other important activities that babies and young kids should be engaging in: looking at books, going for walks or playing outside," says Matthew M. Davis, M.D., M.A.P.P., director of the C.S. Mott Children's Hospital National Poll on Children's Health.
Parents' views about reasonable screen time differ by the age of their children and do not necessarily match the AAP recommendations, the poll found. Among parents of children younger than two years old, only 12 percent think that no entertainment screen time is reasonable. In contrast, among parents of children 2-5 years old, 88 percent say that two hours or less of entertainment screen time is reasonable each day.
But Davis adds that limiting children's screen time remains challenging in a swiftly changing media landscape. That screen time now goes beyond television and videos to smartphones and tablets.
More parental education in this case is not necessarily the answer. Children's healthcare providers should try to understand and troubleshoot obstacles that young patients' families are facing regarding screen time, says Matthew M. Davis, M.D., M.A.P.P., who is director of the C.S. Mott Children's Hospital National Poll on Children's Health and professor of pediatrics and internal medicine at the U-M Medical School and professor of public policy at U-M's Gerald R. Ford School of Public Policy. Davis recommends to his own patients and families that limiting by location is a good first step.
"The most common approaches to limiting screen time have more to do with location than counting minutes. That makes sense. It's easier to say no smartphones at the table, than to be watching the clock," says Davis, who also is professor of Health Management and Policy at U-M's School of Public Health.
Inniss says the national conversation about children and screen time has to expand to include quality as well as quantity.
"Future efforts must concentrate on how media sectors concerned with children's healthy development can work together to produce and promote higher quality screen-based experiences," Inniss says. "This is an important next stage, because there is growing evidence that how young children interact with screen media is at least as important as how much time they spend."