Even as some of the major global firms signed up for the British government's anti-obesity drive, many have criticized the campaign as it does not include the popular fast-food chains.
Health Secretary Andrew Lansley has managed to sign up major companies including Coca-Cola, Pepsi Co, Mars, Nestle and supermarket chains such as Tesco and Marks & Spencer to reduce the number of calories in their products.
Lansley said that the "calorie reduction pledge" will cut as much as 5 billion calories from the nation's daily diet. However experts have criticized the campaign as it does not include popular fast food chains such as KFC and McDonalds.
McDonalds explained its stand on the campaign by saying that it already has calorie information for customers.