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Anita 's Organic Clothing Gave a Rollicking Start to Indian Fashion Week

by Jayashree on September 8, 2007 at 6:07 PM
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Anita 's  Organic Clothing  Gave a Rollicking Start to Indian Fashion Week

Designer Anita Dongre has launched 'Grassroot', India's first ever eco-friendly clothing line at the on-going Wills India Fashion Week.

Though quite popular in the West, eco-friendly or organic clothing is at a nascent stage in India.


Dongre's collection was a contemporary western wear line, which brought to mind very vivid images of nature.

"Grassroot is essentially a complete label for only environment friendly fabrics or environment friendly techniques. So be it the raw material, dyeing, finishing techniques, everything is complete environment friendly. Colours used were vegetable dyes," said Anita.

Simple wearable tunics, dresses, tops and jackets in whites, pastel greens and mustards with bright floral motifs made the collection stand out.

The designer stuck to her trademark straightforward cuts and neat finish, to come up with a collection which was extremely wearable.

The organic fabrics gave the garments a comfortable and relaxed texture.

"The fabrics are really nice and smooth on the body. The whole theme was very bubbly in nature," said Isha Gupta, a model.

Extremely light, breezy, bright, colourful, and vivid - the collection lived up to its title 'Grassroots'.

With each subsequent collection, new colours and fabrics are emerging for the coming Spring-Summer season.

Every designer is coming up with his or her own interpretations for the season, resulting in quite an eclectic assortment of interesting clothes in various colours and prints.

Despite so many disparities, one common fashion trend emerging for the season both in India and west is flared silhouettes in bright colours and minimal look.

Meanwhile, budding designers like Abhijeet Khanna and Prashant Verma also showcased their wacky creations with aplomb.

Their designs displayed an avant-garde outlook to fashion, teaming bright colours with unusual fabrics to make a bold statement on the ramp.

Khanna's collection was eclectic and employed techniques like hand-embroideries and block prints on silhouettes in a colourful palette.

Prashant Verma used digital prints, diamond encrusted flowers across georgette and satin gowns, taffeta evening columns and dresses in self-portrait prints to showcase a formal collection.

Other designers like Elisha W and Gauri Bajoria also showed their designs, both providing a balanced and wearable mix of Indian and western wear to fashionistas.

India's greatest fashion fiesta, the Wills India Fashion Week, got off to a joyous start in the national capital on Wednesday with the country's most glamorous men and women descending New Delhi to catch a glimpse of the latest trends.

Over 80 international buyers from 19 countries and 100 domestic buyers are taking part at the Fashion Week this year, also boasting a participation of 71 designers.

Two decades ago, haute couture was a word that barely existed in the Indian vocabulary and fashion stopped at ethnic homespun cotton outfits made by neighbourhood tailors.

Today the fashion design industry is worth 1.8 billion dollars, growing at 20-30 percent in the 35 billion dollars global fashion market.

Source: ANI

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