About Careers MedBlog Contact us

An ATM to Health

by Medindia Content Team on August 6, 2007 at 2:57 PM
Font : A-A+

An ATM to Health

ATM with a difference, from the Apollo Hospitals, Chennai in southern India. The Any Time Medicine card offers attractive discounts on drugs bought from the Apollo pharmacy units.

In an era of consumerism where marketing is accompanied by huge discounts, co-branding and freebies, the medical sector alone cannot choose to remain aloof. So, if we had hospitals offering free ECG on World Heart Day and discounts for complete health check up for the softer sex on World Women's Day; now it is the turn of pharmacies to woo the customer.


Of course, there are hundreds of medical shops that offer to deliver medicines free at the doorsteps of patients. But Apollo Pharmacy, a unit of the corporate Apollo Hospitals, has come up with a new concept that is likely to be adopted in different forms by competitors soon.

Apollo has introduced Any Time Medicine (ATM) cards in the market. This ATM certainly does not deliver crisp currency notes but it promises free medicines for Rs 500.

"All that a customer has to do is get an ATM card from any of our chain of pharmacies in Chennai or other cities and buy medicines worth Rs 6,000 within a year. We would reward the customer loyalty by giving away Rs 500 discount on further medicine purchases," said a spokesperson of Apollo Pharmacy.

"The ATM service benefits both doctors and patients enabling them improve doctor-patient relationships and foster feelings of trust and dependence. There are no extra charges for this service to either doctor or patient," she added.

The customer must produce the ATM card each time a purchase is made so that the ATM's unique number can be entered into the computerised billing system. "The transactions will be automatically updated and when the purchase crosses the Rs 6,000 limit the customer become eligible for the discount," she said.

Apollo too stands to gain in this loyalty programme as the customer would naturally buy medicines only from its branches.

The ATM facility was first launched in Hyderabad by Apollo Hospitals Group executive director Shobana Kamineni. In Hyderabad, ATM cardholders were also entitled to utilise the Rs 500 discount for any Outpatient services or treatment at Apollo Hospitals or opt for a free health insurance of Rs 20,000.

"In Chennai, we offer just the discount," a spokesperson said. The facility is likely to be extended across the country soon. Apollo Pharmacy, which currently has over 500 outlets in India, is expected to open at least 750 new outlets in two years time.

Source: Medindia


Latest General Health News

What Are the Consequences of Celebrities Endorsing Tobacco?
In India, youth must be aware of the diseases linked to cigarette smoking and tobacco consumption, causing a form of healthcare emergency.
 People Living Close to the Seaside Enjoy Better Health
Direct coastal access may represent a viable route to public health promotion, but the relationships of coastal living are not strongest among lower-income groups.
 Over Four Million Gardeners Place Their Hearing in Danger
New research by Tinnitus UK has found that over four million gardeners are putting their hearing capacity at risk this summer without using safety protection.
Breaking the Barrier: Unraveling Mucus Plugs to Save Lives in COPD
Mucus plugs could be targeted to help reduce fatalities from chronic obstructive pulmonary disease.
 Disease Modifying Therapies for Multiple Sclerosis Continue to Drive Up Healthcare Cost
The development of reliable curative therapies for multiple sclerosis could significantly reduce the economic burden of the disease on patients and wider society.
View All
This site uses cookies to deliver our services.By using our site, you acknowledge that you have read and understand our Cookie Policy, Privacy Policy, and our Terms of Use  Ok, Got it. Close

An ATM to Health Personalised Printable Document (PDF)

Please complete this form and we'll send you a personalised information that is requested

You may use this for your own reference or forward it to your friends.

Please use the information prudently. If you are not a medical doctor please remember to consult your healthcare provider as this information is not a substitute for professional advice.

Name *

Email Address *

Country *

Areas of Interests