About Careers Internship MedBlogs Contact us
Medindia LOGIN REGISTER
Advertisement

Almost 3 in 4 Indians Use More Than 1 Device Simultaneously: Study

by Adeline Dorcas on June 1, 2019 at 10:41 AM
Font : A-A+

Almost 3 in 4 Indians Use More Than 1 Device Simultaneously: Study

Technology addiction is increasing at an alarming rate in India. Almost three in four adult consumers in India constantly use more than one device simultaneously and spend nearly 90 percent of their workday interacting with devices, said an Adobe study.

Interestingly, switching screens is common in India with 50 percent of consumers starting an activity on mobile and then switching to a computer, said the study titled "2019 Mobile Marketing Research - India Market".

Advertisement


Switching is most common among male millennials, the research showed.

When faced with the proposition of having their smartphone taken away for two weeks, 39 percent said it would be a major hassle, while one-third claimed they could not live without their smartphones.
Advertisement

This reaction was more pronounced among millennial consumers, said the study which showed that Indian consumers have developed an increased affinity for smartphones when it comes to all online activities as compared with computers.

Video calling (88 percent), checking social media (85 percent) and texting (89 percent) are among the key activities which Indian consumers prefer to use their mobile devices for as compared to computers.

Smartphones have also emerged as the most preferred medium for all shopping activities with 89 percent of consumers currently being able to do all the retail activities they want on mobile, showed the findings based on a survey of 1,000 adult consumers in India.

A vast majority of consumers (83 percent) have a strong preference for using mobile apps over mobile browsers while interacting with a company.

The study revealed that more than half of adults surveyed regularly use voice commands.

"The rapid proliferation of advanced technologies and their increased usage on mobile devices, points to potential new areas for marketers to engage with consumers," said Sunder Madakshira, Head, Marketing, Adobe India.

"Considering the fast consumer adoption of voice tech, we expect to start seeing more brands experimenting with immersive ways of customer engagement over the next few years," Sunder added.

Source: IANS
Advertisement

Advertisement
News A-Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
What's New on Medindia
Can Weight Loss be Achieved by Drinking Water?
Can Exercise Counts Boost Your Life Counts? 
Prevent Hacking of Medical Devices: FDA Sounds Alarm
View all
News Archive
Date
Category
News Category

Medindia Newsletters Subscribe to our Free Newsletters!
Terms & Conditions and Privacy Policy.

Most Popular on Medindia

Daily Calorie Requirements Drug - Food Interactions Noscaphene (Noscapine) Diaphragmatic Hernia Loram (2 mg) (Lorazepam) Vent Forte (Theophylline) Sanatogen Iron Intake Calculator Find a Doctor Selfie Addiction Calculator

Disclaimer - All information and content on this site are for information and educational purposes only. The information should not be used for either diagnosis or treatment or both for any health related problem or disease. Always seek the advice of a qualified physician for medical diagnosis and treatment. Full Disclaimer

© All Rights Reserved 1997 - 2022

This site uses cookies to deliver our services. By using our site, you acknowledge that you have read and understand our Cookie Policy, Privacy Policy, and our Terms of Use
open close
CONSULT A DOCTOR