About My Health Careers Internship MedBlogs Contact us
Medindia LOGIN REGISTER
Advertisement

Advertising Watchdog Says Anti-wrinkle Ad Misleading

by Rajashri on September 18, 2008 at 3:51 PM
Font : A-A+

 Advertising Watchdog Says Anti-wrinkle Ad Misleading

The Advertising Standards Authority has found a best-selling skin cream's claims to ward off wrinkles are misleading.

RoC Complete Lift's 50ml tub, which costs 17.99 pounds, had promised to give middle-aged women younger-looking skin. The claim was backed up by a two-month clinical study.

Advertisement

However, an independent expert has found the study by Johnson and Johnson was flawed because it lacked objective measures, records and corroborating photography.

"We concluded the ad was misleading," the Independent quoted the ASA, as saying.

The watchdog has banned the advert and warned the US medical, pharmaceuticals and consumer giant to consult the Committee of Advertising Practice before advertising again.
Advertisement

Johnson & Johnson had claimed that women who used RoC CompleteLift would experience a "measurable lift".

A patented ingredient in the product called THPE was "clinically proven to work in just 8 weeks of use," the advert said. A footnote explained: "Clinical study, 41 women, 8 weeks of use."

Members of the public complained after noticing another statement in the small print that the product did not give a "physical lift".

The cosmetic giant said in its defence that its research showed the product gave a "measurable lift" as long as people used it - rather than a permanent lift.



Source: ANI
RAS/SK
Advertisement

Advertisement
News A-Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
News Category
What's New on Medindia
Contraceptive Pills in Polycystic Ovary Syndrome (PCOS) Curtail Type 2 Diabetes Risk
Mushroom May Help Cut Down the Odds of Developing Depression
How to Battle Boredom during COVID
View all

Medindia Newsletters Subscribe to our Free Newsletters!
Terms & Conditions and Privacy Policy.


Recommended Reading
Botox
Botox injections, the fastest growing cosmetic procedures, are considered as the ultimate fountain ....
Botox Injections - Animation
Botox or Botulinum toxin A is widely employed in the cosmetic industry due to its anti-ageing ......
Botox can Have Unwanted Long-term Effects
The well-known 'quick fix' jab used to ward off ugly-looking wrinkles, called as Botox, can have ......
Beware of Possible Botox Side Effects: European Agency
Months after US authorities sounded the alarm, European officials are warning of dangerous possible ...

Disclaimer - All information and content on this site are for information and educational purposes only. The information should not be used for either diagnosis or treatment or both for any health related problem or disease. Always seek the advice of a qualified physician for medical diagnosis and treatment. Full Disclaimer

© All Rights Reserved 1997 - 2021

This site uses cookies to deliver our services. By using our site, you acknowledge that you have read and understand our Cookie Policy, Privacy Policy, and our Terms of Use