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ACMA Review Should Lead To Ban On Junk Food Advertising To Kids - AMA

by VR Sreeraman on Jun 27 2007 11:29 AM

Chair of the AMA Public Health Committee, Dr John Gullotta, said today that the review of children’s television standards by the Australian Communications and Media Authority (ACMA) should lead to a ban on junk food advertising in children’s TV viewing times.

Dr Gullotta said the AMA will be making a submission to the ACMA review and he urged all groups concerned with child health and obesity to do the same.

“A ban on junk food advertising to kids must be a priority of the ACMA review,” Dr Gullotta said.

“Childhood obesity is one of the greatest health risks in Australia today.

“It causes a significant burden on the health system and puts our children at risk of a number of health complications, including diabetes.

“Banning junk food ads during kids’ viewing times is an easy and cost-effective way to help kids get a healthier start in life.”

The ACMA issues paper released this week discusses amending children’s television standards to specifically address the issue of food advertising to children.

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The AMA is a member of the Coalition on Food Advertising to Children, which earlier this year sent a comprehensive briefing paper to Federal and State MPs calling for an immediate ban on junk food ads during children’s television time.

Source-AMA
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