According to a 2007 report from McKinsey,
hospitals and providers usually collect about 50 percent of the post insurance
balance (or the amount owed by the patient beyond what insurance covers or what
they pay at the time of treatment). That's not because patients won't pay,
Brooks emphasized, it's often because they're either too confused about what
they need to pay or they don't believe that they were billed correctly.
virtual cards, physicians would be able to collect payments without
complications and delays, while the patient is aware of the cost of the
"We're taking this very simple concept as
a starting point to engage patients," Brooks said. "A challenge most
companies have is they shoot really high in the adoption curve... we'd like to
meet people at the most basic level where they are today."
The startup is a part of Dreamit Health and
the first version of its app will take a few months, the concept is to enable
patients to be able to check on their smart phones and also provide insurance
information to their doctors via their phones - the app would verify their
eligibility for insurance. Also the patients would be aware of approximate cost
for the treatment.
As the system evolves, Brooks said, it could
store and share medical information so that patients don't need to fill out
forms every time they visit the doctor and it could deliver appointment
reminders. This is meant to be a free service for patients.
Initially, physicians would pay for Medlio
services and, later, insurance companies eager to win the trust and attention
of their members could also use Medlio to advertise and communicate with
Digital cards are gaining popularity for car
insurance - in a few states, drivers can show their insurance with apps or
pdfs. But health care obviously implicates a wider range of concerns. Consumers
may be wary of the security and privacy consequences of storing and sharing
medical and financial information in an app and providers may be reluctant to
adopt a virtual card because of HIPAA issues.
For independent physicians to sign up could be
a challenge for an upstart company. But Brooks said they believe that this is a
big problem providers need to solve and, he added, because consumers can
download and use the app on their own, they could help push doctors to the
Hannah Punitha (IRDA Licence Number: 2710062)
KiMae Heussner, April 2013