At least five Malaysian women seek the assistance of a plastic surgeon every week to look more feminine.
However, the shocking fact is that rather than the middle-aged, it is women in their 20's who ask for botulinum toxin type-A (BTA) injections, used to smooth out the wrinkles on their faces.
The younger women, unhappy with a square-shaped face, want the injections to reduce the size of their jaw muscles, so that their faces will appear smaller.
Each jad administered may cost the person from hundreds of ringgit to RM1,500, depending on the amount of BTA, popularly known by the brand name Botox, used.
Plastic surgeon Dr Victor Cheong said it is now very common for younger Malaysian women to seek Botox.
"Although I have also performed the injection on some men, 97 percent of the clients who seek BTA are women," the Star Online quoted him as saying.