This news would come as a relief for men who have to take their wives for shopping. A new study has revealed that women prefer going for shopping alone.
The top reason for such a choice was found to be the partner's 'bad behaviour' during shopping trips, ranging from sighing, looking pointedly at their watches or refusing to come into a shop.
The survey, conducted by designer outlet chain McArthurGlen, reviewed 2,000 couples, and found that 89 per cent of women preferred shopping alone or with children than with their partner.
Of the 89 per cent, 50 per cent said that they couldn't tolerate the way their partners look bored or moaned about shopping. Meanwhile, 31 per cent of men insisted on standing outside the store.
In case of men, more than a third said that they were frustrated by their wife or girlfriend insisting on going into every shop, and 34 per cent said it took their partners too long to make a decision.
Shannon Luxford, marketing manager for McArthurGlen, said New Year sales shopping can be one of the most stressful shopping times of the year and it can be even more stressful when shopping with partners.
"New Year sales shopping can be one of the most stressful shopping times of the year and it can be even more stressful when shopping with partners," The Scotsman quoted Luxford, as saying.
Professor Leigh Sparks, of the Institute of Retail Studies at the University of Stirling, said: "We can't get away from the fundamental issue that men don't make good shoppers when with women because women see shopping as a sociable activity, preferably with friends, where they like to browse."