British women have been asked to design the world's first sexy eco-friendly bra as part of a new campaign.
At the moment, most ethical bras are made from plain and boring beige cotton, reports The Sun.
Nicola Alexander of website daisygreenmagazine.co.uk who are launching the hunt said: "British women are sick of boring eco-friendly undies. They want a raunchy, frilly bra that makes them feel great and is good for the environment too."
The design which wins will go into production to be exported worldwide with a donation to charity from each bra sold.
Nicola said: "When we first announced our plans to make the 'best ever' ethical bra, we were inundated with comments about the kind of bra readers wanted so we decided to give women everywhere the chance to tell us."