Comedienne Whoopi Goldberg has become the face of a new bladder control campaign for women, because she believes "leaks don't discriminate".
Goldberg, 54, is supporting Poise's 1in3 Like Me drive, which aims to increase the awareness of women about bladder problems.
Goldberg, who admits to suffering from the condition herself, has filmed a string of humorous short films in which she plays a series of famous historical figures including Cleopatra and Joan of Arc all talking about bladder problems.
These will be aired on the Internet.
"Nobody ever wants to talk about LBL (light bladder leakage). For some reason, we've decided there's something taboo about it - but so many women experience it and we should be able to talk about it openly! Leaks don't discriminate, we all go through it - I tell women this all the time," the Daily Star quoted Goldberg, as saying. (ANI)