The porn industry, notorious for helping new technologies access homes, is embracing the 3-D mania stoked by stunning new television sets and the blockbuster film "Avatar."
Bad Girls In 3D used an AVN Adult Entertainment Expo that ended Sunday in Las Vegas to unveil an unprecedented online library exclusively in the format and a first-of-a-kind "turnkey digital 3-D viewing system."
"For several decades, the adult entertainment industry has driven adoption of every significant new entertainment delivery system - the VHS home-video craze in the 1980s, the satellite television mania in the 1990s and the present day Internet," said Bad Girls producer Lance Johnson.
"2010 and beyond will be all about 3-D."
Adult expo attendees wearing "active shutter glasses" grinned as they immersed themselves in a Bad Girls video displayed in 3-D on a giant high-definition television.
The firm's package consists of a 60-inch (152-centimeter) 3-D television; a compact computer server, and shutter glasses that synch with the screen to trick eyes into viewing in 3-D.
The Bad Girls system is priced at 4,000 dollars, and a subscription to the online video library costs 20 dollars a month, according to a woman at the booth that gave only her first name, Samantha.
The potential of 3-D in adult entertainment was proven decades ago by a soft-core 3-D film "The Stewardess," which raked in 27 million dollars in theaters during the two years after its release in 1969, according to Johnson.
Internet technologies were woven throughout an expo rife with with studios promoting products; barely-clad "talent" signing autographs and posing for pictures, and even a mechanical bull made into a giant phallus.
A True Companion sex robot named "Roxxxy" priced in the thousands of dollars debuted at the show and "Bone Town" was shown off as the world's first action-adventure videogame.
"There are some virtual sex games out there, but none that actually have adventure and a storyline to them," said Maximus Baptist VIII of bonetown.com.
"A corporation called The Man Inc. is trying to shut down all the sex and drugs so you have to help the people of Bone Town get rid of The Man."
The videogame can't be played on consoles because the companies making them target "a PG audience," according to Baptist.
Elsewhere on the show floor, the HotTrix company behind iBeer, iMunchies, and iBug applications for iPhones touted an App Sex Shop devoted to lascivious software for Apple's globally popular smartphones.
"We have a way to bring adult content to the iPhone without jail-breaking, hacking or altering your iPhone in any way," said HotTrix co-owner Steve August.
"Apple would not allow us to use its App Store, so we came up with our own."
More than two million applications, most of them for adult videos or pictures, have been downloaded from the HotTrix shop, according to August.
For the second year in a row, adult entertainment powerhouse Pink Visual saw visits to its mobile video service soar after Christmas as people turned on new iPhones and tapped into porn.
"Mobile has saved our (tail) this year," said Pink distribution operations manager Kim Kysar, noting that the porn industry was not spared during the economic turmoil.
"We took a hit when everyone else took a hit and mobile is making up the difference for us."
Social networking trends are also being reflected, with an online community launched about a year ago for adult entertainers and their fans.