A new study has suggested that the love hormone oxytocin, also known as "cuddle chemical", intensifies feelings of envy and gloating.
In the study, which was led by Simone Shamay-Tsoory, a cognitive scientist at the University of Haifa, Israel, it was found that participants who played a game involving monetary gains and losses felt more envy after an imaginary opponent's wins if they had received a dose of oxytocin, compared with a placebo.
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"The bottom line is that [oxytocin] doesn't only work on pro-social, positive emotions, it has a general effect on social emotions and it depends on the context," New Scientist quoted Shamay-Tsoory, as saying.
The study included 59 subjects.
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"We know that envy and gloating are social emotions and also related to attachment and love," she said.
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The study has been published in Journal of Biological Psychiatry.
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