A poll of 500 iPad users conducted by the NPD consumer-research group has found that twenty percent of the time iPad owners spend with the tablet computer is between the covers; evidence of the increasing addiction, reports the New York Post.
People who bought an iPad within two months of its launch earlier this year say they are using it more than 18 hours a week and for more than a third of them, that amount is increasing.
The gotta-have-it gang, who bought their iPads early, are also the happiest users, according to the on-line poll.
Eighty percent of those who got their iPads right after its April release said they were very satisfied with it, compared with 65 percent of those who bought it later, the survey found.
The early purchasers also reported they used iPads more often in certain ways.
For example, they were 44 percent more likely to watch YouTube videos on it, 50 percent more likely to watch movies, 60 percent more likely to watch TV.